Last Updated: July 27, 2026
At 10.1, we care about privacy and data protection. This Privacy Policy explains how 10.1 collects, uses, stores, and shares information when merchants install or use our Shopify app and when shoppers interact with our virtual try-on features on a Shopify store. 10.1 is an AI-powered virtual try-on app for Shopify. The app allows shoppers to browse eligible products through a carousel-based experience, select one or more garments, upload or reuse a saved shopper photo, and generate an AI-created try-on image. 10.1 does not currently provide a fitting mode, estimate body measurements, or generate personalized size or fit recommendations. This Privacy Policy applies to our Shopify app, storefront features, merchant dashboard, support services, and any related website or product operated by 10.1.
This policy applies to: • Shopify merchants who install or use 10.1. • Shoppers who use 10.1 on a merchant's Shopify store. • Visitors who interact with our website, support channels, or related services. For shopper data collected through a merchant's Shopify store, the merchant is generally the business responsible for deciding how that data is used. 10.1 processes the data needed to provide the app's features on behalf of the merchant.
When a merchant installs or uses 10.1, we may collect: • Shopify store name and shop domain. • Store ID or shop identifier. • Merchant email address or other contact information. • App installation and subscription status. • App settings and configuration. • Product and variant information needed for virtual try-on. • Product and garment images. • Product category assignments used in the carousel, such as tops, bottoms, one-piece garments, and shoes. • Product visibility, exclusion, and carousel configuration settings. • Product metafields or other settings used to determine whether virtual try-on is enabled. • Try-on usage, plan limits, and billing-related app usage data. We do not collect or store full payment card information. Shopify handles app billing and subscription payments.
When a shopper uses 10.1 on a merchant's store, we may collect information needed to create and deliver a virtual try-on result. Depending on the features used, this may include: • A shopper photo uploaded for virtual try-on. • One or more selected products and variants. • Product or garment images associated with the selected items. • Product category information used to organize the carousel. • An AI-generated virtual try-on image. • A temporary try-on job or session ID. • A saved photo profile ID, if the shopper chooses to save or reuse a photo. • A Shopify customer ID, if the shopper is logged in and the merchant's setup supports this. • Technical information needed to connect the shopper's request with the resulting image.
If saved photo profiles are enabled and the shopper chooses to use them, 10.1 may store: • The shopper photo selected for reuse. • A saved photo profile ID. • Saved profile images or image references. • A Shopify customer ID, session identifier, or similar identifier used to reconnect the shopper with the saved profile, where supported. • Data needed to reuse the saved photo for future virtual try-ons. Saved photo profiles are used to make future virtual try-ons faster by allowing a shopper to reuse a previously saved image instead of uploading it again.
We may automatically collect limited technical information, such as: • Browser type. • Device type. • IP address. • App usage events. • Error logs. • Try-on job status events. • Pages or products where the virtual try-on feature is used. • Cookies, local storage, or similar data needed for app functionality. This information helps us operate, secure, debug, and improve the app.
We may receive information from third-party services that help us operate 10.1, including: • Shopify. • Hosting providers. • Database providers. • File storage providers. • Queue and infrastructure providers. • AI image-generation providers. • Analytics, logging, security, or support tools. We use information received from these services only to provide, maintain, secure, support, and improve 10.1.
We may use information to: • Provide and operate the 10.1 Shopify app. • Display the virtual try-on experience on eligible products or storefront pages. • Organize eligible products within the carousel. • Allow shoppers to select one or more products for a virtual look. • Process shopper photos for virtual try-on. • Generate AI-created virtual try-on images. • Deliver generated results to the shopper. • Save and reuse shopper photo profiles when enabled and selected by the shopper. • Track merchant try-on usage and plan limits. • Operate merchant settings, onboarding, product categorization, and app configuration. • Provide customer support. • Debug technical issues. • Improve app performance and reliability. • Prevent fraud, abuse, or unauthorized access. • Comply with legal obligations and Shopify requirements. We do not sell shopper photos, saved photo profiles, generated try-on images, or merchant customer data.
10.1 uses AI and computer-vision tools to generate virtual try-on images. To provide a requested virtual try-on, we may send necessary data to AI service providers, such as: • The shopper photo. • Selected garment, product, or variant images. • Product category or garment-type information. • Technical instructions or a generated prompt needed to create the requested image. We send only the information reasonably needed to generate and deliver the requested virtual try-on result. We do not use shopper photos or generated try-on images to train our own AI models unless we clearly disclose that use and obtain any consent required by applicable law. AI-generated results are created automatically and may not perfectly represent how a product will look, drape, or fit in real life.